Kasady Williams
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Baked Patisserie 

With the legalization of cannabis in eight states and every indication more will follow, there is an increased likelihood companies will seek to capitalize on the popularity of edibles. Unfortunately, many high-end consumers find the packaging employed by edible cannabis companies off putting and kitschy. Baked caters to this overlooked and highly marketable group.

A vibrant color palette creates a cheerful feel whilst immediately distinguishing the line from potential competitors. A serif typeface lends an air of sophistication and balance when combined with neutral san serif and script typefaces.  

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